Clarity Men’s Bereavement & Grief Support.

This project was sparked by the pressing need for better support for men struggling with bereavement and grief, recognising the unique struggles they face in seeking help. The client reached out for help with their entire brand identity, from strategising to web design. To tackle this, I aimed for an identity that felt approachable and dependable, yet still respectful of the seriousness of the topic. Considering the target audience of 40-60 year olds, I wanted the brand to be friendly and trustworthy without feeling patronising. I leaned towards a slightly medical and corporate feel, thinking this would resonate with this age group. Using a soothing palette of blues, along with a clean sans-serif typeface and simple iconography, I believe we hit the mark. As a completely new charity, the outcome aimed to invite engagement and awareness whilst fostering trust among those seeking support through the group's services.